There are numerous benefits to attending Networking events and not all of them are obvious. Networking events bring about the potential to expand your professional network. You never know when the right connection can come in handy and help your career or business. 

Client Potential

Every networking event has the potential for new clients. There are dozen of people who go to networking events, at least one of them has to be able to be a client for you. Every person that you meet, you have a chance to impress them not only with yourself but your product. This is a chance to be in the back of someone’s mind when they need something and you cannot miss the opportunity that it presents. Don’t just meet them impress them, but don’t push it too hard and it’ll help if you have a business card for them to take. (source). 

Brand exposure

This is a chance to get your brand out there, to get people aware of who you are and who your company is. You never know when someone you meet is going to pass on your name and company, even just in a passing conversation. This is the kind of place where you announce your presence to the world.  (source). 


Advice is always needed at some point. Whether it is advice about how you conduct yourself at these events or advice on how you are running your business, it is important to listen. Many people attending these events have been in the industry for years. They have experienced things that you have yet to. That advice is valuable and can save you time and money when it comes to working a situation out yourself. Unless you plan to hire them as a consultant, the advice is free. Take advantage. (source). 

Expand Your connection Network

You never know when the right connection will help you out. It could be that you need a new supplier or service and that is when having a business network can help you enormously. Connections are useful, so why waste the entire event. The initial draw may have been a presentation, but you can meet a lot of people at these events and you never know who may be able to help you down the line. Remember, connections are mutually beneficial. Helping you may help them at some point as well.  (source). 

There are many different reasons why attending networking events and for whatever those reasons are, Nexus Networking is here to help. We have extensive experience when it comes to setting up these events and has an incredible success rate as well. To find out more, visit our website on, email us at or call us on 01206 588 000.