With the 21st century rise in Social Media platforms on every phone and computer you come into contact with, Where does this leave Social Networking? The truth is, both compliment each other in different ways.
The job of social media is to maximise the potential from clients and fellow business owners, using web-based and mobile technologies to advertise and communicate all types of business needs. Whereas Social networking, presents a social structure with people who are joined by a common interest in all types of business industries.
Together, Social media and social networking continue to have a big impact in many major events around the world. Many business people think that social media and social networking are somehow merged together, this is simply not true.
At Nexus Networking Group we can indicate the clear difference between the two giants of the business world:
Social Media
This is simply the biggest communication tool if you’re not physically face to face with someone. Social media lets you create your very own buzz through different types of platforms.
Before the world wide web even existed, we relied on television, telephone and newspapers and even before that it was almost impossible to keep up to date with the latest goings on in the world.
But thanks to the power of Twitter, Facebook and all the rest on your smartphones and tablets, the interactive world of video, blogs and media enables you to share views on the go – The beauty of it’s capabilities are available to interact and share with everyone.
Social platforms are a personal, one-to-one tool that can be used almost anywhere for any industry. It creates relationships on a large scale in the business world, which is also common in the format of social networking – Social media will be around for many, many years to come.
Social Networking
Perhaps individually you prefer to deal with people face to face rather than a computer screen or a telephone, but contrary to some opinions that social networking came before social media and vice versa, social networking is the human side to any business.
In a meeting face-to-face you can demonstrate and show your passion towards business, whereas on Social media you may complete all the necessary information on your platform profiles, but nine times out of ten they will only interact with you based on the personal details that appear on your profile.
Connecting with others in business is an important string to your bow, social networking’s main purpose is to mutually connect you with the right people and develop common interests, passions, and causes and they continue to strengthen their relationships as they get to know each other through interaction over time – others can inspire you, where you can learn something new every time you attend.
The hard-lining difference between social media and social networking is that social media promotes the connection and helps people to connect, with social networking enhancing and maintaining that connection.
Here at Nexus Networking Group, we feel it is is imperative to understand that social media and social networking are both of real importance to your business – we take full advantage social media working wonders for our connections we help to provide.
We have successfully passed over £1.8m worth of business between ourselves since 2011. We are open to new members from right across the county as well as North East London – find out and get involved today!
If you’re interested in how Nexus Networking Group works with social media, or you perhaps want to attend one of our meetings in Essex? You visit the contact page here – or call us today on 07776 157 503.