If you’re a regular attendee or member of Nexus Networking Groups, you’ll be able to resonate in your mind of a commonly first asked question when you meet a fellow networker: “So, what is it that you do?”

This isn’t necessarily a bad thing, but it doesn’t leave you much room to maneuver after both you and your fellow networker have answered the question for each other. A typical conversation might go like this:

Networker 1: “So, what is it that you do?”

Networker 2: “I own a car dealership. Yourself?”

Networker 1: “I see. Well, I have a clothing shop.”

(Cue the awkward pause that seems to go on forever.)

Using the golden ‘Five Ws’ rule – Who, What, When, Where, Why or How enables you to start a conversation with an open question, coupled with a genuine interest. It also eradicates the a less engaging answer of ‘yes’ or ‘no’ when you ask a closed question.

Networker 1 or indeed Networker 2’s preferred response should be along the lines of: “I own own a clothing shop, I really enjoy working in an industry that I love. How did you get into the industry, what do you like best about the motor trade?”


This essentially leads to a more interesting conversation about the other person’s business, his/hers likes and dislikes, their experience, and so forth. In turn this allows you both to learn about the person’s trade or profession.

What’s more, like most of us, we will eventually decide we’ve talked enough and will ask the other person questions in relation to their business if they’re interested in us.

Networking is all about finding out other networker’s business ideas and aspirations and how you can help each other in business. It pays to be ready with a response that answers the question, addresses key points, and explains how you’re different from others in your industry – every business can be unique, if you allow the process to develop through the right channels of communication.

If the person is thinking about using your service or knows someone else who may benefit from one after a great conversation, then you’ve gone a long way towards setting the stage for a possible referral.

People Meeting

We strive to help you become better in all areas of business. Whether it be meeting new contacts, improving your business or yourself personally.

If you’re not a member already, you could benefit from being a part of our Nexus groups for now and the future of your business.

If you want to find out more information in relation to all our services at Nexus Networking Group, please contact our email – gavin@hawkhurstai.com – alternatively, you can call Gavin on 07776 157 503.