This month we speak with Nexus’ very own Membership Coordinator, Ross Conlon, who is responsible for maintaining high visitor/member rates for the variety of groups throughout the Essex area. We asked him to talk us through some key points that can help you make your networking experience a worthwhile experience each and every time you attend.
“If you want to see change, you have to take all elements into consideration,” Ross said. “Through my current procedures, I have been happy to welcome many members through the door here at Nexus and of course I want to continue working on it.”
Ross has been a part of the Nexus team since January, where he is regularly up at the crack of dawn meeting, greeting and finding out all about members and guests from diverse business industries. Ross also couples his time with Nexus with his full time role as Business Development Manager at Colchester based web and marketing agency, Universal Web Design.
“You have to look into what’s happening from a visitors perspective, what they expect and what they want from a networking group,” he added.
“Even in my role at UWD, I like to put myself in the clients shoes, ‘what will I get from this’ – my ethos is to be honest with them, as I hope they are with me.”
“You have to find that benefit within the inviting process for a guest to become a member, even if there is a tiny negative they find you need to find a way of turning it into a positive.”
Throughout Ross’ career, he knows how to get the most from an individual as well as a business. You won’t find a tentative, negative response from him, his ability to advertise your business in person and online ensure his glass is very much half full!
“I urge anyone who knows somebody that is interested in mixing with like-minded business professionals in our groups in Colchester, Chelmsford and Brentwood to invite them along and experience the Nexus Networking experience,” he said.
“I believe members should start looking at inviting visitors as part of their business marketing strategy and if they get a decline, follow up by saying, ‘well that’s okay, why don’t we get together for a cup of coffee and a chat, so I can find out more about what you do.’”
“The benefits prove themselves almost immediately, especially during our open and training days, as well as guest passes to get a feel of what being a member is like.”
Nexus targets specific industry areas and when they are found, competitors are then ‘locked out.’ For example, if a Plumber is part of a group then there is no need to look for another Plumber, much like if a person is thinking about using your service or knows someone else who may benefit from one after a great conversation, then you’ve gone a long way towards setting the stage for a possible one-to-one referral. The power of referrals can be passed on to his/her’s clients and so on generating even more business for you and your fellow member.
Ross’ last point perfectly sums up the Nexus Networking experience: “Networking is all about finding out other networker’s business ideas and aspirations and how you can help each other in business.”
“It pays to be ready with a response that answers the question, addresses key points, and explains how you’re different from others in your industry – every business can be unique, if you allow the process to develop through the right channels of communication.”
Here at Nexus Networking Group, we strive to help you become better in all areas of business. Whether it be meeting new contacts, improving your business or yourself personally. If you’re not a member already, you could benefit from being a part of our Nexus groups.
You’ll be able to meet Ross at a networking event near you, where he’ll be more than happy to answer any questions you may have about Nexus Networking. You can also reach Ross via email at firstname.lastname@example.org or speak directly to him at Universal Web Design on 01206 588 000.