Generating new business by growing your customer base is important to your business success. However, it can sometimes be very challenging.
Here are some practical tips to help you grow your customer base.
1. Get To Know Your Clients
Develop products and services that cater to your customers needs. Your customers will not only remember great service they will also be more likely to refer other people to you.
2. Look For New Opportunities Whilst Nurturing Existing Customers
Have strategies in place to nurture existing customers, such as staying in contact with them via an e-newsletter or letting them know about promotional events ahead of time.
At the same time, look for opportunities to get more work and build your customer base. Make sure you find the right balance between nurturing customers and finding new ones.
3. Offer Great Customer Service
Customers will remember exceptional customer service and will give you a higher chance of being recommended to others. Ensure you always go the extra mile when possible.
4.Use Social Media
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through ‘social listening’. Through social listening you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your business profile and attract new customersUse Social Media
5. Attend Networking Events
Invest time to build your networks – it’s not what you know but who you know.
Networking allows you to build relationships with other people and encourage them to refer customers to you through word of mouth.
6. Host Events
Hosting your own event can be a great way to get to know your customers and build relationships. Invite some of your best existing customers and encourage them to bring their friends.
7. Give Back To Your Community
If you are looking to raise your business profile, consider sponsorship or participating in a community event. Also, building brand awareness in your local community is a great way to attract new business
8. Figure Out What Works And Refine Your Approach As You Go
You should monitor where your customers are coming from in order to measure whether your marketing activities are successful or not. Don’t be afraid to experiment. Refine your approach if something is not working and focus more time on the activities that achieve the best results.